How to Take Photos That Sell Your Airbnb / Small hotel (Even Without a Pro Camera)
Your Airbnb / Hotel listing is only as good as your photos, that’s just the reality.
Guests scroll fast, and in just a few seconds they decide whether your place is “yes” or “next.” You don’t need a pro camera to create scroll-stopping images, but you do need to think like a photographer. Here’s a simple guide to getting photos that actually sell your space…
1. Capture a Variety of Shots
Don’t just snap one wide-angle photo of the living room and call it a day. You need:
Overall shots - the big picture, showing the layout and flow of the space.
Detail shots – the small touches that make your Airbnb unique (vases, artwork, textured throws, local products).
Lifestyle shots – images that let a potential guest imagine themselves in the space. A coffee on the table, a cozy reading nook, a neatly made bed - these bring your listing to life.
2. Match the Vibe of Your Space
Your photos should feel like your Airbnb. Don’t take bright, lively images if your space is moody mid-century modern - go dark, sultry, and sophisticated. Conversely, a bright, airy beachside studio wants lively, sun-filled shots. Consistency is key - your photos should immediately tell guests what kind of experience they can expect.
3. Keep Verticals Vertical and Horizontals Horizontal
This might seem obvious, but it’s one of the most common mistakes in Airbnb photography. Vertical shots for walls, doors, and tall features; horizontal shots for rooms, landscapes, and wide angles. Misaligned verticals and horizontals feel sloppy and unprofessional, even if the space itself is beautiful.
4. Architectural Photography 101
Even without a professional camera, thinking like an architectural photographer will make a huge difference:
Use natural light whenever possible - open curtains and blinds, avoid harsh overhead lighting.
Level your camera - crooked shots can make even a perfect room feel off.
Frame your space thoughtfully - leave a little breathing room around furniture, don’t cut off the ends of beds or tables.
Highlight flow - take shots from multiple angles so viewers can mentally walk through your space.
5. Edit Carefully (But Don’t Overdo It)
A few simple tweaks can make your images pop: brighten shadows, correct verticals, adjust color temperature to match your vibe. Avoid over-editing - overly saturated or unnatural colours make guests distrust your listing.
Wrap Up
Great Airbnb photos aren’t about fancy gear - they’re about thoughtful variety, consistency, and creating a sense of place. When done right, your photos will not only attract more clicks but help guests imagine themselves staying, which means more bookings without dropping your rates.
Want a shortcut? I specialise in Airbnb and boutique hotel photography, helping hosts get professional-looking photos (including lifestyle shots, detail shots, and overall layouts) that convert browsers into guests.